The Super Bowl is the hottest advertising venue around the world. Advertisers are paying a record $2.6 million for a 30 second spot in Super Bowl XLI. Companies started planning for this event months ago and have invested millions of dollars to produce their Super Bowl ads.
A winning Super Bowl commercial can pay off greatly for an advertiser. Just ask Bob Parsons, chief executive and founder of GoDaddy.com. The internet domain registration company was relatively unknown until hitting it big with a controversial Super Bowl commercial in 2005, featuring the now-famous "GoDaddy Girl." The Super Bowl is now the primary focus of the company's marketing strategy and advertising budget.
Apple is another company with a strong connection to Super Bowl advertising. The computer company launched the Apple Macintosh personal computer with a 60 second ad during Super Bowl XVIII in 1984. Fifteen years later, TV Guide named it the greatest commercial of all time.
This year's Super Bowl broadcast should include many memorable moments. Not only on the field but also on the air during game breaks. Here's what we're watching:
HP (Hewlett-Packard) makes its Super Bowl debut... Kevin Federline makes fun of himself... GoDaddy has been approved for another ad... Snickers joins the Super Bowl frenzy... Frito Lay called on customers to submit Doritos commercials...
1 comment:
Consumer-generated commercials seem to be huge this year. The Compete.com blog has a post showing that the Doritos campaign is having the most success so far, but we'll have to wait and see if that means it will ahve a good commercial too. The post is worth checking out. Here is the link... http://blog.compete.com/2007/01/31/consumer-generated-super-bowl-ads-doritos/
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