During the 3rd quarter of the Super Bowl, Nationwide insurance company will air a commercial starring Kevin Federline (K-Fed). This Super Bowl ad has already caused controversy. The commercial shows Federline perfoming in a rap video, surrounded by wads of cash and scantily clad women. Then we see that he’s only dreaming while working behind the counter at a fast food restaurant.
The National Restaurant Association has complained that the tv spot is insulting to restaurant workers. K-Fed says the commercial only makes fun of himself.
Eight bonus scenes are now available on Nationwide's website.