A 60-second commercial in the second quarter is GMC's first Super Bowl ad. General Motors is using the spot to promote the new GMC Yukon hybrid. The commercial will include animation from an Oscar-nominated short film by Marcell Jankovics. The ad intends to demonstrate that you don't need to compromise size, comfort and safety to get hybrid technology.
Chevrolet will advertise during the pre-game and Cadillac is sponsoring the Super Bowl MVP award.