Blockbuster Super Bowl ad

Blockbuster's Super Bowl commercial brings back a rabbit and guinea pig who debuted in a 2002 Super Bowl ad. This year's commercial focuses on online DVD rental subscriptions.

The computer animated duo will use their Super Bowl ad time to talk about Blockbuster's Total Access program, which allows online subscribers to swap DVDs at its stores.

Blockbuster's online competitor, Netflix is skipping out on a Super Bowl commercial, advertising instead on the Oscars.