Print, online and TV for HP

To promote its first ever Super Bowl commercial, HP placed a print ad in this weekend's Wall Street Journal, advising viewer not to step away from the tv during the 4th quarter of the Super Bowl.

The 30-second Super Bowl ad shows how the Orange County Choppers bikers use an HP computer, including making videos and song downloads.

As part of a multimedia advertising approach, Game Day Specials are available now on the HP website.

After the big game, the HP Super Bowl commercials and a “making of” video will be available on the HP website.

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