This year we'll watch a Super Bowl ad without a mention of the company or product sponsor.
King Pharmaceuticals will broadcast a 60-second commercial late in the first half of the game and a 30-second spot during the Super Bowl post-game show.
In this Super Bowl ad, a man dressed like a big, red "heart" walks down the street when he's kidnapped by risk factors such as high blood pressure, diabetes, weight problems and high cholesterol. They beat him up in an alley. The commercial provides an educational website for the American Heart Association.