Bridgestone joins Super Bowl XLII

The Bridgestone Firestone tire company makes its Super Bowl debut with two 30-second commercials and sponsorship of the halftime show featuring Tom Petty and the Heartbreakers.

In the first commercial, airing between the first and second quarters, the tires keep a motorist from running over a squirrel on the road.

The second ad runs during the third quarter and features fitness guru Richard Simmons, 1970s rock singer Alice Cooper and a squirrel.

A sneak peek of the Super Bowl ad is available now.

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