Toshiba's 30-second Super Bowl ad will highlight three lower-priced HD DVD players: HD-A3, HD-A30 and HD-A35. No further details are available.
"It has always been our strategy to reach HDTV owners, using advertising on football is just one vehicle," a Toshiba representative told Home Media Magazine.
The competing format, Blu-Ray does not have a Super Bowl commercial.
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