Garmin's 2007 Super Bowl commercial introduced us to the Maposaurus but the ad was widely criticized by viewers. The company returns to the big game in 2008 with a new 30-second Super Bowl ad during the 2nd quarter.
The commercial shows an apparently driverless small red automobile driving quickly through Paris and on to the French countryside. A Garmin Nuvi provides directions. At the end of the commercial, Napoleon steps out of the car and places the GPS (and his hand) across his chest and into his jacket pocket.
It looks like Garmin has a winner with this year's SuperBowl commercial.