Athletic sportswear maker Under Armour makes its first Super Bowl appearance with a 60-second commercial during Super Bowl XLII. Under Armour is spending one-third of its annual media budget on the first quarter ad.
Under Armour's spot, featuring former NFL player Eric Ogbogu, will unveil "Prototype" - a new line of cross-training shoes. The Under Armour cross-trainer shoe will be available for purchase in May at underarmour.com. The commercial can also be viewed on the website.
3 comments:
Even tho some on Wall Street (Wachovia analyst) don't think UA should be spending the money on a spot, I think it's a great move for them.
http://lairigmarketing.blogspot.com/2008/01/under-armour-under-attack-for-super.hmtl
Roch Kubatko of the Baltimore Sun says Oriole prospect Billy Rowell will be in the Under Armour Super Bowl commercial.
http://weblogs.baltimoresun.com/sports/roch/blog/2008/01/commercial_break.html
I guess they couldn't find any stars on the Orioles to use. The company is based in Baltimore.
very good post
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