Under Armour's Prototype Cross-trainer
Athletic sportswear maker Under Armour makes its first Super Bowl appearance with a 60-second commercial during Super Bowl XLII. Under Armour is spending one-third of its annual media budget on the first quarter ad.
Under Armour's spot, featuring former NFL player Eric Ogbogu, will unveil "Prototype" - a new line of cross-training shoes. The Under Armour cross-trainer shoe will be available for purchase in May at underarmour.com. The commercial can also be viewed on the website.